What's In A Name?
Tangerine is a “user friendly” fruit. You don’t need anything more advanced or complex than your hands and fingers to peel and enjoy the delicious experience that awaits you under the tangerine's skin.
Tangerine is an aesthetic wonder that stimulates your senses in the most pleasant way. Tangerine's bright orange colored peel is pleasant to the eye. The segments inside the peel make a perfect spherical configuration. The thin skin protecting the segments has the appearance of sheer organza fabric. The first tear into the outer peel releases a sweet, light, citrus aroma that foreshadows the sweet, light, citrus flavor you are about to taste.
Tangerine is good for you. It is a low calorie delicacy that is packed with nutritional and health benefits. In fact, it carries nutritional values several times higher than its other prominent family member, the orange.
At Tangerine Lab we believe that the tangerine presents the best inspiration for how any organization should deliver its promise to the customers, employees and communities it serves! Yes, the tangerine, a fruit, is an inspiration for delivering human experiences:
We also believe these aspirations while universally applicable, their execution can vary from organization to organization from brand to brand. Each organization or brand has a different mission, delivers unique products and services and serves different customers, with different needs, wants and desires. As such, at Tangerine Lab, we operate like a scientific lab where we design differentiating and custom experiences for our clients based on evidence, data, analysis, and observation. We test our designs through prototypes and pilots and we measure our success against meaningful business metrics.
Tangerine is a “user friendly” fruit. You don’t need anything more advanced or complex than your hands and fingers to peel and enjoy the delicious experience that awaits you under the tangerine's skin.
Tangerine is an aesthetic wonder that stimulates your senses in the most pleasant way. Tangerine's bright orange colored peel is pleasant to the eye. The segments inside the peel make a perfect spherical configuration. The thin skin protecting the segments has the appearance of sheer organza fabric. The first tear into the outer peel releases a sweet, light, citrus aroma that foreshadows the sweet, light, citrus flavor you are about to taste.
Tangerine is good for you. It is a low calorie delicacy that is packed with nutritional and health benefits. In fact, it carries nutritional values several times higher than its other prominent family member, the orange.
At Tangerine Lab we believe that the tangerine presents the best inspiration for how any organization should deliver its promise to the customers, employees and communities it serves! Yes, the tangerine, a fruit, is an inspiration for delivering human experiences:
- Every organization should aspire to be customer, user, employee and community friendly and be easy to do business with.
- Every organization should deliver a holistically pleasant experience to its customers, employees and community. The experience should stimulate every sense in the most enchanting way possible. From product to packaging, store layout, website, mobile platforms, call center interaction, every touchpoint with the customer presents opportunities to thrill the customer and stand high above the rest.
- Every organization should deliver high value to its customers, employees and community in the most relevant way.
We also believe these aspirations while universally applicable, their execution can vary from organization to organization from brand to brand. Each organization or brand has a different mission, delivers unique products and services and serves different customers, with different needs, wants and desires. As such, at Tangerine Lab, we operate like a scientific lab where we design differentiating and custom experiences for our clients based on evidence, data, analysis, and observation. We test our designs through prototypes and pilots and we measure our success against meaningful business metrics.
