Banafsheh Ghassemi, Founder and CEO
For over 25 years, Banafsheh has built, led, counseled, coached, and grown creative teams that drive product, customer, and service innovation at US-based and global for-profits, NGOs, and governmental entities. Banafsheh focuses teams to build their offerings, customer experiences, employee experiences, and internal capabilities with empathy for the beneficiaries and their human resources, such that they deliver sustainable value. She is an educator, a facilitator of creative collaboration, a big picture strategic thinker with a proven record of success in complex executions. She can translate complex human and organizational challenges into clear plans of action and human-centric solutions. She has coached the senior executives of mobile, Internet, and green technology companies, global financial institutions, economic inclusion organizations, health and nutrition sector, broadcast and digital media, business process outsourcing (BPO), and manufacturing sectors in systems thinking, design thinking, and human-centered mindsets as the foundations for organizations’ creative and collaborative culture.
Prior to forming Tangerine Lab, Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as other customer-centric initiatives at brands such as MCI, Nextel, Sprint, Nasdaq and the American Red Cross.
Banafsheh is a sought after speaker & subject matter expert on the conference circuit, expert panels & trade media.
For over 25 years, Banafsheh has built, led, counseled, coached, and grown creative teams that drive product, customer, and service innovation at US-based and global for-profits, NGOs, and governmental entities. Banafsheh focuses teams to build their offerings, customer experiences, employee experiences, and internal capabilities with empathy for the beneficiaries and their human resources, such that they deliver sustainable value. She is an educator, a facilitator of creative collaboration, a big picture strategic thinker with a proven record of success in complex executions. She can translate complex human and organizational challenges into clear plans of action and human-centric solutions. She has coached the senior executives of mobile, Internet, and green technology companies, global financial institutions, economic inclusion organizations, health and nutrition sector, broadcast and digital media, business process outsourcing (BPO), and manufacturing sectors in systems thinking, design thinking, and human-centered mindsets as the foundations for organizations’ creative and collaborative culture.
Prior to forming Tangerine Lab, Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as other customer-centric initiatives at brands such as MCI, Nextel, Sprint, Nasdaq and the American Red Cross.
Banafsheh is a sought after speaker & subject matter expert on the conference circuit, expert panels & trade media.
Steve Signoff, Founder & Chief Operating Officer
Steve is an experienced executive leader for companies ranging from Fortune 50 to start-ups. He served as CEO for a publicly held company in the mobile app space and for a start-up in the mobile privacy protection sector. Steve has over 20 years of experience in telecommunications at Sprint and One Communications. He served as Chief Sales and Marketing Officer of One Communications.
At Sprint, he served in a variety of executive leadership positions including VP of marketing, strategic business development and held P&L accountability for domestic and international businesses. Establishing new markets has been a key responsibility. Other positions held at Sprint include vice president of the company’s International business unit as well as vice president of its European operations. Prior to joining Sprint, Steve held several finance, strategy and sales positions during his 10+ years with Owens Corning Fiberglass.
Steve has also served on the board of directors of Intelig in Rio de Janeiro, Brazil; Barak in Tel Aviv, Israel; and nonprofits including The Kansas City Zoo, the Sprint Foundation and CASA.
Steve is an experienced executive leader for companies ranging from Fortune 50 to start-ups. He served as CEO for a publicly held company in the mobile app space and for a start-up in the mobile privacy protection sector. Steve has over 20 years of experience in telecommunications at Sprint and One Communications. He served as Chief Sales and Marketing Officer of One Communications.
At Sprint, he served in a variety of executive leadership positions including VP of marketing, strategic business development and held P&L accountability for domestic and international businesses. Establishing new markets has been a key responsibility. Other positions held at Sprint include vice president of the company’s International business unit as well as vice president of its European operations. Prior to joining Sprint, Steve held several finance, strategy and sales positions during his 10+ years with Owens Corning Fiberglass.
Steve has also served on the board of directors of Intelig in Rio de Janeiro, Brazil; Barak in Tel Aviv, Israel; and nonprofits including The Kansas City Zoo, the Sprint Foundation and CASA.