Tangerine Lab conducted formative research in Madagascar for FHI360’s Alive and Thrive, a prominent global initiative focused on nutrition for infants, children, and mothers. Our research revealed twenty-nine key findings that explored a range of beliefs, barriers, opportunities, and behaviors related to prenatal care, nutrition, childbirth, breastfeeding, complementary feeding, and various cultural factors influencing maternal and child health. These insights now serve as the foundation for FHI360’s efforts in Madagascar.